Run an Ironman to succeed in Business

On the first glance, the connection between running an ironman and running a successful business may not be that obvious. After all, what does spending up to 17 hours swimming, cycling and running have to do with managing employees, increasing sales and identifying new market opportunities?

The short answer to this question is: Commitment, Discipline, Perseverance, Flexibility, and Passion. Those are the critical attributes to success in business as well as in completing an ironman event. But first let’s have a look at what exactly an ironman competition entails.

The ironman event was started during the awards ceremony for the 1977 Oahu Perimeter Relay, as the members of the Mid-Pacific Road Runners and the Waikiki Swim Club wanted to decide who was fitter: runners or swimmers.  So U.S. Navy Commander John Collins suggested to combine the already existing three long-distance competitions on the island: the Waikiki Roughwater Swim (2.4 mi./3.86 km), the Around-Oahu Bike Race (115 mi./185.07 km; originally a two-day event) and the Honolulu Marathon (26.219 mi./42.195 km) into one event (source: Wikipedia).

Collins supposedly said: “Whoever finishes first, we’ll call him the Iron Man.” Of the fifteen men to start off in the early morning on February 18, 1978, twelve completed the race. Today thousands of people compete in ironman events worldwide, and the record currently stands at below 8 hours for the complete distance.

Participating and finishing an ironman race within the allocated time is far from impossible, no matter your current fitness level, as long as you embrace the 5 critical attributes, which also apply to running a successful business.

  1. Commitment
  2. Discipline
  3. Perseverance
  4. Flexibility
  5. Passion

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